Discover your approach to family business ownership
Explore how your family business balances legacy and entrepreneurship
Understand how you respond to conflict across different roles
Explore how fairness shapes family decisions and trust
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The Ownership Style Tool is designed to help family business owners self-assess their ownership approach. The tool includes a brief demographic section, followed by a set of 8 statements where you will rate your level of agreement, from 'Strongly Disagree' to 'Strongly Agree'. This evaluation will provide insights into the type of owner you are within your family business, helping you better understand your role and impact.
New to the self-assessment?
Start your journey now — complete the short evaluation to discover your family owner style.
© 2026 Family Business Academy
Thank you for your interest in participating. However, to complete this survey, you must be part of a family that owns and/or manages a firm or group of firms.
© 2026 Family Business Academy
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© 2026 Family Business Academy
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The Legacy and Transgenerational Entrepreneurship Tool, developed with the STEP Project Global Consortium (SPGC), is designed to help family business members reflect on how the past, present, and future are connected within their family and business.
The self-assessment consists of three parts: Legacy, Transgenerational Entrepreneurship, and the Legacy–Entrepreneurship Paradox Matrix. Together, they provide a structured way to explore different aspects of your family business and how you perceive them.
You will receive a series of statements and be asked to indicate your level of agreement, ranging from “Strongly Disagree” to “Strongly Agree.” There are no right or wrong answers. Please respond based on your own experience and perception.
Your results will provide a personal profile that can serve as a starting point for reflection and discussion about your family business and its development across generations.
© 2026 Family Business Academy
Please indicate your gender.
What is your nationality?
Do you belong to a family, by blood or affinity, that owns and/or manages a business?
Please indicate your role in your family business: (Select one or more options)
Where is your company's headquarters located?
In which generation were you born?
How many siblings do you have?
Which generation of your family business do you represent?
Our family intention is to strengthen the family bloodline and name in our family business.
Our family business emphasizes continuity through generations by fostering strong family ties and connections.
Dynastic succession and family participation in the business are prioritized during leadership transitions.
Preserving the family’s united wealth is a key criterion in governance and decision-making.
Our family business aims to maintain property rights under family control.
The family owners prioritize reinvesting profits to ensure financial stability for future generations.
Our family business fosters long-lasting social ties with key stakeholders, such as customers and suppliers.
Our family business develops long-lasting social ties through local community projects.
Our family business values philanthropy and actively engages in practices to strengthen relationships with the community.
Our family members are satisfied with the quality of communication among themselves.
Our family members demonstrate support and trust for one another.
Our family members effectively manage conflicts and resolve disputes.
Our family members actively seek new opportunities and take initiative to pursue them before others.
Our family members remain confident and committed, even when facing challenges and uncertainties.
Our family members effectively adapt to changes and manage resources to achieve shared goals.
Our next-generation family members are encouraged to gain external experience before joining the family business.
Our next-generation family members actively participate in knowledge sharing and mentoring practices.
Our next-generation family members engage in discussions about integrating sustainability principles into the family business strategy to ensure long-term viability and resilience.
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© 2026 Family Business Academy
Family business disagreements can look different depending on the situation and the role you are in.
In this exercise, you will respond to three sets of situations related to family, ownership, and management. Choose the statement that comes closest to how you would actually respond. There are no right or wrong answers.
Imagine this situation
Continue where you left off, or jump to a stage you've already reached.
Justice and fairness are the foundation of healthy and lasting family firms. They influence how families make decisions, allocate resources, and treat one another within the business.
In this interactive module, you explore how these principles shape relationships and impact transgenerational success through a three-step learning journey:
Understand the core concepts of justice and fairness and how they apply in family business management.
Hear a real-life case of a family business facing challenges of fairness and trust.
Reflect on the situation and propose your own solution to restore fairness within the family.
Understand the core concepts of justice and fairness and how they apply in family business management.
The film opens over the whole page. When it ends, continue from inside it.
Hear a real-life case of a family business facing challenges of fairness and trust.
The film opens over the whole page. When it ends, continue to the virtual agent from inside it.
Reflect on the situation and propose your own solution to restore fairness within the family.
How would you like to respond?
Conversations run for about 4 minutes.
© 2026 Family Business Academy
